Google and Magic Leap have partnered to “advance the potential of XR applied sciences”, the latter has mentioned in a weblog submit.
The announcement was gentle on element, however Magic Leap mentioned the tie-up would mix its AR credentials with Google’s expertise platforms. Google is already an investor in Magic Leap.
Magic Leap Chief Expertise Officer Julie Larson-Inexperienced mentioned: “This partnership accelerates the transformative energy of AR by combining our intensive optics capabilities with Google’s applied sciences to proceed to advance immersive experiences to the developer ecosystem and for purchasers.
“We’re wanting ahead to increasing the potential of XR – mixing the bodily world with priceless, contextually related options.”
“By combining efforts, we are able to foster the way forward for the XR ecosystem with distinctive and revolutionary product choices.”
Crucially, the discharge didn’t reveal if the pair deliberate to launch a collectively developed AR system.
Google has had a love-hate relationship with augmented actuality through the years. It was the early frontrunner with Glass, just for the system to be largely snubbed by the buyer market. A second crack, in enterprise kind, was retired final 12 months.
The rumoured Undertaking Iris headset, which at one stage appeared prefer it was launching this 12 months, has additionally didn’t materialise amid rumours of its abandonment.
Google does, nevertheless, have irons within the hearth. The agency is about to launch an XR video conferencing resolution with HP in 2025, and lately partnered with Qualcomm and Samsung to energy the latter’s upcoming headset.
Shahram Izadi, Vice President and Normal Supervisor of AR/XR at Google, mentioned: “We look ahead to bringing collectively Magic Leap’s management in optics and manufacturing with our applied sciences to convey a wider vary of immersive experiences to market.
Enterprise Focus
At CES 2024, Magic Leap CEO Ross Rosenberg and CTO Daniel Diez mentioned the corporate’s up to date roadmap following a major 2023, which noticed a management shake-up.
Since Rosenberg’s appointment in October, Magic Leap has refocused on enterprise and industrial shoppers for its XR units. He described the present section as “chapter three,” specializing in business adoption and establishing buyer use instances.
Magic Leap collaborates with enterprise shoppers like Siemens to showcase its aggressive XR show for industrial purposes. Potential sectors benefiting from their XR expertise embrace healthcare, navy coaching, and workplace environments.
Diez added that Magic Leap targets industrial settings, reminiscent of immersive coaching for advanced procedures requiring detailed digital twins and exact monitoring.
The corporate goals to adapt its merchandise to evolving market calls for, transferring past the metaverse hype to sensible purposes.
Magic Leap additionally secured $590m from Saudi Arabia’s sovereign wealth fund, boosting its valuation to over $4.5bn and supporting its enterprise-focused “chapter three” roadmap. The XR market is turning into more and more aggressive, with firms like Magic Leap, Apple, and Meta vying for dominance.
